Saturday, September 13, 2008

Digital Distribution for the Indie Artist

I get many emails asking how I have my music available on many download websites such as iTunes and Beatport. I use 2 different services and will go over them for you now.

The first service is offered through CD Baby. Now at this time, you cannot upload a single track to CD Baby. I have read they are moving in that direction. For what they do offer, it is worth it and from a business perspective is a bit more sensible.

Any CD that you sell through CD Baby you can sign up for their digital distribution. The best thing about their program is they take nothing from you ever. The only thing that is required is a bar code. If you have a bar code for your CD, then you can sign up your CD for free with them. If not, a bar code is 20 bucks. Not a bad deal when you see the digital stores you will be submitted too.

  • Apple iTunes
  • Amazon
  • BuyMusic
  • GreatIndieMusic
  • GroupieTunes
  • iSound
  • Last.fm
  • Mix And Burn
  • MP3tunes
  • MSN Music
  • MusicNet
  • PayPlay
  • Rhapsody
  • Txttunes
  • Verizon
  • Zune

The only deal with CD Baby is that you must submit your CD to them to sell to be able to enroll in their digital distribution program. To me, I feel it is worth it. You get your tunes on the bigger websites that are for the consumer or fan. Sites like iTunes & Amazon alone are worth it.

From a business point of view, it is smarter to get the CD out before you start to sell your Mp3s of the CD. Milk your CD sales for what you can for at least 60 days. Then get those mp3s listed and promote it as "Now Available on iTunes!"...

The second service I use to distribute to the DJ consumer would be Symphonic Distribution. They deal with labels only. They supply a wide range of websites that cater to the DJ. Here is a list of some of the stores they distribute too.

  • Beatport
  • Breakbeat Alliance
  • Breakbeat Online
  • DJ Download
  • DJ Mag.com
  • DJ Mr
  • Juno Download
  • Mixmag

Now Symphonic Distribution does distribute to stores that CD Baby also distributes too. Stores such as Apple iTunes, Amazon, and Rhapsody. You can choose from each service what stores you want them to distribute too. Just tell Symphonic Distribution not to distribute to stores that would be a conflict. Most major stores do not appreciate your music being submitted from more than one source.

Now if you are an independent artist, you will not be able to use Symphonic Distribution. They only cater to labels. The only way to get your tunes on Beatport is to find a label that would submit your music to Beatport. Beatport has strict rules and is one of the hardest stores to get your music on. It is also one of the ones with the strictest rules.