Thursday, February 26, 2009

A Recession Is Great For Freelance Work

Now would be a good time to concentrate on making money with your talents, not skills. Get out and talk to people and offer your services. Advertise your services.

Always thought about freelance work but have not found the right time? Well, if we are faced with a recession, experience shows that a recession can be a good time to be a freelancer.

Many larger companies and organizations lay off full-time employees and contract the work out to freelance professionals. It's cheaper for the some companies because they don't have to pay related benefits or long-term employment issues.

How do you get started? You don't need to even quit your full-time job. Becoming a part-time freelance professional has never been easier. Then, if you decide you have enough work and want to switch to full-time later...you can. Some people just stay part-time and enjoy the extra income.

In order to get started, the first step is finding a good freelance community and search for work that may be of interest to you. There are many different freelance communities with thousands of different jobs available. You will just have to find the one that fits your interests and goals.

Once you have found work that you are interested in, you will either apply or bid on the available work. You may not be chosen for every assignment, but with so many available, you are certain to find just the right work for you.

Then you work with employers, complete your assignments, and receive payment.

As you complete more and more work, you will earn a reputation as a freelance professional...so if a recession hits, they will pick you as their worker of choice.

Wednesday, February 25, 2009

Making the Most Out of Online Resources

Written by Daylle Deanna Schwartz
Author of "Start & Run Your Own Record Label" and "I Don’t Need a Record Deal!"
© 2009 All Rights Reserved. Used By Permission

Indie artists often complain about not having the budget they’d like to market and promote their music. Nowadays, digital marketing offers a plethora of opportunities for marketing yourself and your music that doesn’t cost anything in dollars. But, it can be hard to know where to begin—and end. While much of it is good for those of you with small to no money budgets, there’s still a big expense for taking advantage of so many opportunities—TIME.

The good AND the bad news: the cost to break an independent act can be more in time than in dollars. It’s great to have free tools! But you could spend all of your waking hours going onto all the different social networking sites and other avenues of promotion and still not make a dent. With all the artists and labels vying for online attention, you must work to make your music stand out.

It’s important to brand your name online. The more people see it, the more curiosity can be generated, which leads to potential fans or clients checking you out. The more you respond to fans who write to you, the more loyal fans you’ll have. But so much of the efforts to find fans is one by one, which accounts for a lot of the time you need to put into it.

It’s not enough to just register on all the websites. While there’s unlimited space for everyone online, you can get lost in it all and not make any constructive progress. I know. I’m always getting links to sites I “should check out.” People email me both to my server and on the social networking sites. It gets overwhelming. Another day ends and I haven’t done any writing. So I must get tough with myself in order to function.

Time isn’t FREE when it costs you your sleep, your personal life and even your sanity. But you can take control of online activities to make the most of the best opportunities. Here are so DOs and DON’Ts for getting the most out of your online resources.

DON’T jump around to everything that seems interesting or the new flavor of the month.
DO force yourself to stay on track. Put aside things you want to check out for when you have some time or accept you can’t look over everything. Learn the benefits of hitting DELETE.

DON’T immediately answer emails when they come in or click when you get a link.
DO: Prioritize what most needs to be done at this point. I have a NEED TO ANSWER folder and put personal emails and those asking questions into it. Have a block of time set aside when all you do is answer emails. When time is up, leave the rest for the next block!

DON’T jump from one site to another and register with every one you can.
DO plan your direction carefully and prioritize your needs to work them properly. Social networking sites allow musicians to seek fans out and interact with them. But working one or two hard is strongly advised as opposed to doing a little bit on many. If you have too many, you don’t work anything well and you can spread yourself too thin. Decide which sites are best for you and concentrate your energy to build up relationships with fans on them.

DON’T try to do everything yourself. DO mobilize fans to help. Get volunteers to assist you in following up with online activities. Ask them to tell other musicians on the site about you, use your music as their default on their MySpace page and drive potential fans to your sites. If you have a budget, hire an online marketing specialist to direct your efforts and do some of the legwork.

DON’T register with any social networking site that you’re not prepared to follow up with.
DO answer every email and make your presence known. Respond to comments. Nowadays, when people hear an artist they like or see you perform, they’ll leave a comment on your MySpace page. It’s important to respond. Musicians who keep in touch with their fans religiously build the strongest communities and get the most support.

DON’T focus just on MySpace and Facebook.
DO diversify. While pure social networking sites are great to exploit, get your music in places where people can find it. Do as many things as you can that don’t require constant attention that give your music potential exposure. Create iMixes up in the iTunes music store. Get your music into streaming radio sites, such as Last.fm, Pandora, Launch, iLike, etc. Send it to MP3 bloggers who review your genre of music. Post videos on YouTube. And get yourself on wikipedia, the free online encyclopedia. These efforts often just require doing something once and can drive people to find your music.

DON’T think that selling and promoting your music online is all you need.
DO everything you can in real life too. Touring is still important for creating a strong connection with fans. People do live a good part of their lives off the computer so follow traditional promotion routes too.

DON’T put all your energy into inviting people you don’t know to be your friend or worry about having big numbers of them.
DO be more concerned with connecting to real fans. Successful artists say they don’t worry about how many friends they have on MySpace. What’s important is that they’re real fans who care about reading bulletin posts and getting invitations to your gigs. Of course you can invite people to be your friend if you want to know them. But do that with an email to introduce yourself so they know who you are and why you’re requesting them as a friend. Just inviting for the sake of upping your numbers is a waste of time these days. I don’t have thousands of friends on MySpace but every one of them came to me. I like that better! www.myspace.com/Daylle

Before you begin, make sure you’re ready to commit the time. Even with limits, you’ll spend hours a day keeping up. Find sites that are the likeliest to reach your audience and work them with a vengeance. Take advantage of every function they offer. Join relevant communities. Interact on them as much as you can so people get to know you. Eventually some will come to your page and hear your music.

Being online can be a full time job and you might only have a limited amount of time to devote. ReverbNation www.reverbnation.com has many helpful tools that can save you a lot of time and maximize your online reach. Some people hire a promoter to do it for them. If you don’t have a budget, I highly advise that you put aside time every day to work this new model for marketing and promoting music online, with a real plan.

Pro Tools Tutorial - Creating a Backwards Reverb

43 Places to Promote Your Music - February 2009

This month's newsletter features the listings that were submitted to me this past month. The contacts listed are sorted into FIVE sections.
  1. Publications that will REVIEW your music
  2. Radio Stations/Shows that will PLAY your songs
  3. Labels, Vendors and Promotional Services that will help you to SELL your CD
  4. Sites where you can UPLOAD your band's MP3s or videos
  5. A wide range of Helpful Resources for recording artists

http://www.bigmeteor.com/newsletter/feb2009.shtml

FL Studio - Automating Effects On and Off

Thursday, February 19, 2009

Beatport Imposes New Rules That Hurt Indies

Indie artists are getting a real surprise from Beatport. They have increased their sales quota to a mandatory $500.00 quarterly in sales. This means many artists will be cut and dropped from Beatport.

The explanation is as follows:

The reasoning behind this new, higher benchmark is for several reasons. We want
to keep the quality and the relevancy of content available on Beatport as high
as possible. We acknowledge and understand that labels do take some time to
build a brand, but we also feel that a higher income minimum serves to separate
the ‘hobbyist’ from the serious professional (or aspiring professional) producer
and/or label manager.
I am an indie artist that does every thing by myself plus this is my profession and how I make my money. I am not a hobbyist. I also though am not a machine.

That is about 300 to 400 songs per quarter, per artist. If I was selling that many tracks a month from just 1 site, not including making that from iTunes and so on, I would be selling it all myself from my own site. I only use these places for exposure. Not profit.

I have always felt with Beatport, it was all about the money. They never cared about the artists. They have the money to dominate the market, so they can set the rules as they please.

I do not think that Beatport should dictate who "indie artists" are by the amount of money they have or make. What they are saying is that you are not an artist that creates unless you have money.

It is no surprise to me in this world. For a long time, many talented artists have been silenced and kept down because they had no money. The Internet leveled that playing field giving indies a more affordable way to promote.

I know a quote that says, "It is a flawed society that causes art to be created within a financial means..." - the author is unknown.

So the Beatport fad will end and most probably the site will lose out. I think it is a major mistake to turn your backs on the indies.

There is always iTunes and the other 1000 digital shops to sell your stuff on...

www.504productions.com

Pro Tools Tutorial - Create a Stutter Effect on a Vocal Line

Congress Restores Arts Funding, Drops Arts Stimulus Ban, After Public Outcry

Here in the US, Congressional Democrats have reversed not one but both bad decisions on the role of the arts in the economic stimulus package. Provisions that would have blocked any stimulus funds from reaching arts centers, museums, and theaters have been dropped. (Golf courses and casinos are still in the ban. Maybe this time, someone read the actual legislation.) And the US$50 million (out of some $800 billion) that would go to the National Endowment for the Arts, dropped from a Senate version, has been restored to the bill. It appears both of those changes not only cleared the House but are part of the Senate version that’s in votes as I write this.

If you believe artists shouldn’t rely exclusively on government funding, you can still celebrate. The arts will receive far less of a handout than a lot of other industries — and do more with it. Arts advocacy groups estimate that for every dollar of the NEA money, another seven dollars will come from public and private supporters. What the tiny amount of federal spending does is make up for shortfalls in lean times, protecting an arts sphere that depends on a variety of sources for revenue. Nearly 15,000 real jobs could be saved by those same estimates. That means an arts infrastructure in the US that can remain healthy and independent.

But the important story here has nothing to do with the stimulus bill, or even the US. It’s that public outcry from people like you rescued this legislation. And if public support can do that, it can do a lot more for the arts, not only in federal spending but other key areas.

Americans for the Arts says supporters from its organization alone sent some 100,000 messages and letters to their Members of Congress. That’s not counting the many more letters and phone calls from constituents, not to mention letters to the editor and press attention.

Here’s one example from CDM comments, by Dartanyan Brown:

I heard the congressman from Nashville (!) talking down the $50 million for the
National Endowment for the Arts. I immediately called his office and let his
staffers know that (blue dog democrat Cooper) was full of hot air on this issue.
As a synthesist, jazz musician and former NEA artist-in-residence I had the
facts and anecdotes to make my points clear.

If Rush Limbaugh can get his folks to call, we can at least counteract them with some facts and persistence.

Call them, they listen, they respond to numbers.


More background on today’s developments:

To all of you who were active, and to our elected representatives who got this right, thanks.

Targeting the arts in this way may have backfired for those elements seeking to vilify it. Instead, it caused thousands of people to rally to the cause. Here’s an example of organizing meetings in Chicago - and a renewed sense that the arts could be part of the economic solution, not the “costly distraction” so many try to make it out to be.

Setting Up for a Mix in the Studio

Very good tips on setting up for a mix. He is speaking about real drums, but you can get some basic pointers about mixing. Especially the order.

Wednesday, February 18, 2009

Ban on Arts Stimulus, Declare Arts Worker Jobs Not “Real”

Folks, we have a lot of work ahead of us in the good ole' USA...

The plot in US politics, in the space of a few short weeks, has gone something like this:

  1. A new Administration could bring new vision to making the arts part of the economy.
  2. Arts spending is wasteful.
  3. Any spending on anything should be specifically prohibited from reaching the arts, as that would be wasteful and evil, and the arts are the best symbol of Waste itself.

As digital musicians and visualists, relevancy to the rest of the people around us is important. What we do can be meaningful to people, and it can pay for our health care and our loved ones and our kids. It’s often not a life or death thing - but then, neither are many jobs. It’s a gig. Heck, even if it’s a hobby, it supports someone else’s gig.

So that raises some really deep questions about what’s going on with our society when arts-related jobs are singled out above nearly every other sector as meaningless or “wasteful” or not “real jobs.” This stimulus bill will pass, but that fundamental misunderstanding isn’t going anywhere - and it’s time to recognize there’s a problem, and start to work to set it right.

Roughly half of one one hundredth of one percent of the US economic stimulus plan was slated to support job protection in the arts — US$50 million. Meanwhile, we’ve just passed one trillion-dollar bailout of finance and are told another trillion is needed.

You might expect anger to be directed at finance, given their industry was at the heart of the problem. Instead, legislators single out — the arts?

In last-minute negotiations in the US Senate, legislators — including key liberal Democrats — have gone still further to ban any use of stimulus funds for the arts (”museums,” “theaters,” and “arts centers” get singled out). The move was largely symbolically-motivated, not fiscally-motivated. Adding insult to injury, arts institutions are lumped together with casinos and golf courses - literally.

Update:

Congress Restores Arts Funding, Drops Arts Stimulus Ban, After Public Outcry

Here in the US, Congressional Democrats have reversed not one but both bad decisions on the role of the arts in the economic stimulus package. Provisions that would have blocked any stimulus funds from reaching arts centers, museums, and theaters have been dropped. (Golf courses and casinos are still in the ban. Maybe this time, someone read the actual legislation.) And the US$50 million (out of some $800 billion) that would go to the National Endowment for the Arts, dropped from a Senate version, has been restored to the bill. It appears both of those changes not only cleared the House but are part of the Senate version that’s in votes as I write this.

If you believe artists shouldn’t rely exclusively on government funding, you can still celebrate. The arts will receive far less of a handout than a lot of other industries — and do more with it. Arts advocacy groups estimate that for every dollar of the NEA money, another seven dollars will come from public and private supporters. What the tiny amount of federal spending does is make up for shortfalls in lean times, protecting an arts sphere that depends on a variety of sources for revenue. Nearly 15,000 real jobs could be saved by those same estimates. That means an arts infrastructure in the US that can remain healthy and independent.

But the important story here has nothing to do with the stimulus bill, or even the US. It’s that public outcry from people like you rescued this legislation. And if public support can do that, it can do a lot more for the arts, not only in federal spending but other key areas.

Americans for the Arts says supporters from its organization alone sent some 100,000 messages and letters to their Members of Congress. That’s not counting the many more letters and phone calls from constituents, not to mention letters to the editor and press attention.

Here’s one example from CDM comments, by Dartanyan Brown:

I heard the congressman from Nashville (!) talking down the $50 million for the
National Endowment for the Arts. I immediately called his office and let his
staffers know that (blue dog democrat Cooper) was full of hot air on this issue.
As a synthesist, jazz musician and former NEA artist-in-residence I had the
facts and anecdotes to make my points clear.

If Rush Limbaugh can get his folks to call, we can at least counteract them with some facts and persistence.

Call them, they listen, they respond to numbers.


More background on today’s developments:

To all of you who were active, and to our elected representatives who got this right, thanks.

Targeting the arts in this way may have backfired for those elements seeking to vilify it. Instead, it caused thousands of people to rally to the cause. Here’s an example of organizing meetings in Chicago - and a renewed sense that the arts could be part of the economic solution, not the “costly distraction” so many try to make it out to be.

A Shared Culture

Major Labels Need To Rethink The 360 Deal

The music industry needs a rethink of the new business model of the `360 Deal` if they ever want it to work, according to speakers at the Big Sound music conference.

The 360 Deal is an idea based on a record company taking a percentage of all revenue streams of an artist, such as tickets, merchandise and publishing. But, as the speakers agree, it is not that simple.

Eleven Records founder John Watson, whose roster includes Silverchair and Missy Higgins, says that until the label has its own merch company or publishing company or ticketing company, then it is not in the interests of an artist to enter into a 360 deal.

“There are no rights without responsibility,” he said. “You have to deliver what you promise.”

Dew Process founder Paul Piticco, who has Powderfinger and The Living End on his roster concurs. “There is better value in getting bread from a baker and meat from a butcher.” he stated. “You won’t get the best results if you give all the rights to one person.”

Michael Parisi, Managing Director of Mushroom Records and Head of A&R for Warner Music said, “If I was a young band right now, I would be every concerned where the majors are going. But there are artists who will take the cheque book every time.”

Parisi can see the sea-change occurring in the industry. “We will start to see the word ‘partnership’ more in deals with artists,” he said.

Piticco also sees the change happening but isn’t prepared to predict the outcome. “No-one can say what the format of the industry will be so for my company it is about creating options for the artist,” he said. “An artist doesn’t need to give away his merch so we have options and solutions.”

While the future was blurry, the past was crystal clear. “The major record company was the major force,” John Watson said. “The record company co-owned the recording rights and the record company screwed the artist and then the artist was screwing everyone else so everyone was happy.”

“Young artists aren’t interested in record deals anyone,” he said. “”It might just be a better deal to sign to a publishing deal with someone who can help you develop your career. It is not about selling plastic. It is about building a touring career”.

The Big Sound music industry summit and showcase attracted over 300 delegates from the international music industry. The conference, presented by Q Music, happened from September 10-12 in Brisbane.

Michael Moore on File Sharing

I Really Dont Want To Get a Regular Job

Written by Jason Isbell

Jason Isbell and The 400 Unit's eponymous album will be released on February 17, 2009 on Lightning Rod Records . Jason Isbell and The 400 Unit is Isbell's second solo release and his first release with his band The 400 Unit. Prior to his solo career Jason was a member of Drive-By Truckers from 2001 to 2007.

When giving anyone advice about the music business, or anything in general, I find it necessary to have a sense of what the person or group of people is trying to achieve. The trick to manipulating the entertainment industry is knowing your specific goals and being willing to work very hard, cut dead weight, and take some chances in order to get there.

For most musicians, at least most that I know, expectations change as time goes on. When I was thirteen, for example, I spent a great deal of my time daydreaming about fame and wealth. In my mind, I had already chosen jobs for all my friends, though there weren't that many, and I had planned out every initial conversation with all my heroes. While these dreams haven't left me altogether, my priorities now line up far more evenly with my reality. Today, my wildest dreams of rock stardom can be boiled down to this: I really don't want to get a regular fucking job. I think that's an achievable goal that, in the long run, can make me very happy, indeed.

It's clear that this isn't enough for everyone. If you want to be a star, which I don't advise, you should probably stay with a more traditional method of using the business. Audition for anything that comes your way, network until your iPhone is full of numbers and your soul is locked away in your inner monologue (the soul just gets in the way of celebrity), and listen with feverish intensity to that wisest of fanny-packed and man-sandled sage, the A&R person. Allow that person's creative input to guide your creative output, and he or she will be your guide to credibility and artistic worth, at least in the eyes of the average. If you write songs, don't scare anybody. Keep it short and don't try to impress. Dress accordingly. Find a manager that demands at least twenty percent. Anything less, and you'll find yourself up saddle creek without a paddle. You'll probably want to devote every realized thought and every waking hour to understanding and pronouncing the word 'yes'. Make it your mantra. You'll get time for yourself later, when you're loaded and can afford to hide.

This is clearly not the path for folks like us. I write songs to teach myself how to feel about something, and when I see a crowd of people in front of me, singing along to those songs, I can't help but think I'm not alone in this world. This interaction is a plant that must be grown and cultivated. Find people you trust to water it when you're away. At this point in my career, the best tip I can give anyone is this: Work with your friends. Oh, and don't have stupid, greedy, negligent friends. Seems easy enough, I guess.

Internet, internet, internet. Any discussion of the music business would not be complete without the inclusion the of the mighty mighty media, the new Goliath killer that allows all of us shoe-gazing Davids access to the most powerful slingshot in history. With a click or two, we can propel our music to all corners of the world, or receive music form the least popular new band in Belgium. Become familiar with it. Unknown bands now have the ability to spend their spare time spreading the word without anyone else's help or authorization. I could sit in front of my computer and connect with hundreds or thousands of people in a day's time. If only a small percentage of these folks ever become fans of my band, that is a big step in the right direction. MySpace, Facebook, iTunes, YouTube... It's as if these sites have been custom built for emerging bands and artists, and they're easy to use. Don't complain about their power, and don't underestimate it.

Tour, tour, tour. My final piece of advice for those interested in making a living in music is to get your ass on the road. You don't have to wait on labels or radio or anything else. The Ford Econoline van is the greatest automobile ever made. Get one, load it up, and call in every favor you can. Trust friends to tell you where to play and put in a good word with the booker. If you're any good and you work hard, you should be able to find someone to take over your booking. Once you get an agent, you can usually find a manager. Once you have an agent and a manager, you can usually find a label. Don't be afraid to fire any of these people at any time, and remember that they work for you, not the other way around. In many cases, you could do their job, but they can't do yours.

If you work very hard and still have no success, there's a chance that you might be making bad music. If that's the case, I can't help you. However, if you put all of your energy into achieving well-thought-out goals, like that of not having to work a regular job and making the best music you can make, something might accidentally catch fire and you might find yourself with a hit. Stranger things have happened. More than likely, though, you'll build a relatively small but loyal group of fans that will follow you to your grave. That can enable you to make music for a living for the rest of your life, and that's way better than being famous. I hope.

www.knowthemusicbiz.com

Tuesday, February 17, 2009

Web 2.0 and the Future of the Music Business

iTunes Success in 12 Steps

How Indie Artist "Making April" Systematically Went from 0 to 1,000 Sales a Week on iTunes in One Year
by Ariel Hyatt, Ariel Publicity
© 2009 All Rights Reserved


I recently was having lunch with my dear friend, music attorney extraordinaire Dan Friedman, who was in town to showcase a band he represents who he mentioned was selling 1,000 singles a week on iTunes.

My jaw almost hit the table. 1,000 singles a week on iTunes?

Who is this band? And how are they doing this? And he coughed up the answer (and luckily for me their phone number).

A few days later, I cold called Greg from "Making April", who it turns out are an emo/piano rock band (kind of like Ben Folds Five), and we spent an hour and a half on the phone. Greg generously spilled the beans as to how Making April got to where they are today: selling 1,000 CD singles a week on iTunes and signed to a record deal.

How They Did It…

Greg explained that they decided to make a full time business out of their band. Everyday at 9 AM, three of the four members met in what they called "The War Room," which was a room reserved in one of their homes. They took it seriously, just like a job, and every day they would set simple goals.

“In the beginning we really did not know what we were doing,” Greg recalls. “The daily goal was to make the maximum amount of friends on MySpace, which is 400 a day. Between three of us, that was 133 each.” Here’s how it went from there.

Step 1: Find sound alikes – famous bands similar to you. - They started by looking at similar bands in their genre that had large friends lists at MySpace. Dashboard Confessional, for example. They would go and they would ping each and every friend in Dashboard Confessional's friends list…

Step 2: Ping each person. And then they would go to the comments and post:

"Hey if you like Dashboard Confessional, you're probably going to like Making April. Would you please come check us out and leave a comment?" Then, people would check them out and leave comments.

Step 3: Get personal. The band would then personally respond and personally thank everyone that left a comment. And they always signed their name using a sig file, which included their IM address.

Step 4: Instant Messenger bonanza. Then they would get their new fans’ information through Instant Messenger, and they would sit all day long on Instant Messenger chatting back and forth with their new friends, and according to Greg it was crazy. They actually couldn't turn on their IM because the minute they would open it up, they’d get thousands of people trying to ping them. So they had to post their status as “Away” on their IM because their buddy list was insane.

TIP! Give your music away. The whole time, they were giving away their music for free to build their audience.

Step 5: Run contests. After several months making thousands of personal contacts, a new marketing idea struck them: Making April decided to create a contest to run for their fans. They asked fans to add them to their “Top 8” friends. This success of the contest manifested in the band getting even more MySpace traction.

Each of the 20 people in the contest got points for convincing others to add their video and/or song. According to Greg it got completely out of control.

After this successful contest, a company called Brickfish took notice and offered to help them launch a second contest. Entrants had to design a T-shirt, and in return the band would write a song for the winner.

So, out of a well planned T-shirt contest they got an additional 100,000 hits to their page in two weeks, and the winner got a shirt, a personal call from the band, and an original song written about them. “It was unbelievable.”

Step 6: Engage your audience consistently. Another of their strategies was to send out a bulletin every single day. Not a hypey bulletin pushing themselves, but a simple one that would engage their fans by asking a question like, “Should we get chunky peanut butter or smooth”

They felt that there was no reason to blog because they weren't really on the road, and they didn’t have a lot of news to report, so they just kept asking questions on their bulletins, day in and day out. And they had a call to action: They would ask everyone on the bulletins to comment back on their pages. They would get hundreds of responses from people, which then would add a track play and a front page hit to their MySpace page. Just due to the question, they would get 500 messages instantly, and 600+ comments a day.

Step 7: MTV action. After their wildly successful Brickfish contest, they got a song placed on MTV’s “Laguna Beach.” They don't really know how they ended up on that show – they think a fan probably e-mailed the track to MTV – but the episode aired three times, and all of a sudden they noticed people started to buy the download.

Step 8: Get ready to charge for tracks (after a solid fan base is built). It was only after all of this traction and attention that Making April started pushing their iTunes page. This was after a full year of solid online promotions. They took the free MP3s off of their MySpace page and they started seeing their sales pick up.

Step 9: Repeat and repeat and repeat… and repeat. They put a big wall-mounted dry erase board on the wall of the war room, and every day they each had a goal to make 150 friends and comment back personally.

Step 10: Measure your goals and write them down. Then they laid out a weekly plan to hit their goals and numbers at iTunes, which were 200 plays and 400 friends a day. They also went after the friends of another a band called Secondhand Serenade (who blew up after becoming the number one unsigned artist at MySpace).

Step 11: Be masterful at one thing. I asked Greg if they did blogging, podcasting, Twitter, or other social networking sites, and to my surprise, he said “no.” They did this all on MySpace alone. The goal for MySpace was to consistently add 200 friend requests and 400 plays to the traffic they were already generating.

Step 12: A record deal. Because of all of their solid dedicated focus, Universal Republic Records took notice and offered them a deal. The moral of the story and the end result of all this work: Making April got a deal.

Was this process easy? No. It took solid dedication, trial and error, and a hell of a lot of time invested, but Making April managed to be one of the top selling bands at iTunes in 2007 and they beat a vast majority of artists signed to major labels.

I think this is a phenomenal and an inspirational story and one that teaches us lots of lessons. From my experience, musicians tend to give up too easily and lose focus, and then become defeated and give up. Making April proves that with a plan and some dedication, you can get very far with the tools available to anyone who wants to give it a go.

Check them out here: www.myspace.com/makingapril

Examining Where the Industry Went Wrong

43 Places to Promote Your Music - January 2009

This month's newsletter features the listings that were submitted to me this past month. The contacts listed are sorted into FIVE sections.
  1. Publications that will REVIEW your music
  2. Radio Stations/Shows that will PLAY your songs
  3. Labels, Vendors and Promotional Services that will help you to SELL your CD
  4. Sites where you can UPLOAD your band's MP3s or videos
  5. A wide range of Helpful Resources for recording artists
http://www.bigmeteor.com/newsletter/jan2009.shtml

M-Audio BX5a Deluxe Active Speakers

17,000 Illegal Downloads Don't Equal 17,000 Lost Sales

If a song has been downloaded from a torrent site 17,000 times, it doesn't necessarily equal 17,000 lost sales, according to US District Judge James P. Jones. The judge recently ruled against using this kind of reasoning in determining restitution in a criminal copyright case, though it doesn't necessarily affect civil cases against downloaders.

Record companies cannot collect restitution for every time a song has been illegally downloaded, a US District judge has decided. Judge James P. Jones gave his opinion on United States of America v. Dove, a criminal copyright case, ruling that each illegal download does not necessarily equate to a lost sale, and that the companies affected by P2P piracy cannot make their restitution claims based on this assumption.

Daniel Dove was originally found guilty of criminal copyright infringement for running a torrent group called "Elite Torrents" between 2004 and 2005. The jury in the case had found Dove guilty of reproduction and distribution of copyrighted works, as well as conspiracy to commit criminal copyright infringement. At the time, Judge Jones sentenced Dove to 18 months in prison for each count, plus a special assessment of $200 and a $20,000 fine ($10,000 per count).

However, the RIAA and Lionsgate Entertainment had both submitted requests for restitution—they had argued that each individual copy of content downloaded through Elite Torrents was the equivalent of a lost sale. For example, the RIAA said that 183 albums were transferred through Dove's server 17,281 times, then multiplied that by the wholesale price of a digital album in 2005 ($7.22) to conclude that its member companies were owed almost $124,769 in restitution, or $47,000 if Dove agreed to be part of an RIAA "public service announcement" about piracy. Similarly, Lionsgate said that it owned copyrights to 28 of the 700 or so movies that Dove served up—Lionsgate argued that Dove caused the movie industry to lose some $22 million, and since Lionsgate owned copyrights to about 4 percent of the available movies, it was owed $880,000.

Jones wrote in his opinion that equating each download with a lost sale is a faulty assumption. "Those who download movies and music for free would not necessarily purchase those movies and music at the full purchase price," Jones wrote. "[A]lthough it is true that someone who copies a digital version of a sound recording has little incentive to purchase the recording through legitimate means, it does not necessarily follow that the downloader would have made a legitimate purchase if the recording had not been available for free."

It's important to note that this decision does not directly affect the thousands of civil cases that the RIAA has launched against accused copyright violators. Dove was convicted as a criminal copyright offender where restitution is a consideration, while the RIAA's civil suits can ask for monetary damages determined on an entirely different scale. For example, Jammie Thomas was found liable for $222,000 in damages in 2007 after "making available" only 24 songs (that verdict has since been overturned, however, as the "making available" theory has been riddled with holes via different rulings). "The factors that go into the calculation of restitution are different than the ones that go into the calculation of statutory damages in civil cases," the Electronic Frontier Foundation's Fred von Lohmann pointed out to Wired.

Still, the Dove ruling is reassuring in that it emphasizes once again the concept that a sheer number of downloads doesn't necessarily equal monetary losses. This is the same assertion made by software groups about piracy, such as the Business Software Alliance (BSA), and it keeps getting shot down.

Thursday, February 12, 2009

Affordable Professional Dance Music Production

www.remixingservices.com

Looking to have your music remixed for a future release? Are you looking for professional remix production and remix services for your label or song at an affordable cost? Looking for dance music remixers or dance music producers with experience in mainstream dance music?

Our remix producers have almost 25 years experience in the dance music industry. Our remixers are not only a DJ's & Producer's, but also Musicians. A vital important piece to any solid remix project.

We can take any song and turn it in too a dance mix for the clubs. If you are a band or artist of any genre, contact us to have your single song turned into an extended maxi-single.

Our remixes are not only original, but they also maintain the very essence of the original track. Keeping the original artist very satisfied about the rendition of their original track

Hip Hop Artists: We specialize in eHop. It is a style of dance music where they combine hip hop and dance music!

Check Out "That's Gangster" from Bun B

Our Remixers
Dan the Man produces high quality trance / house tracks. His remixes pump a dance floor with emotion based melodies and driving bass lines. His mainstream lean is a major plus in pushing your track to the charts. If you are interested in hiring Dan the Man for your remix project, please contact us.

Tears of Technology produces high quality south eastern dance music. His styles are based from the genres of Breakbeat, Florida Breaks, Trance and Freestyle. He blends these styles into one beautiful composition. If you are interested in hiring Tears of Technology for your remix project, please contact us.

Ford produces high quality Billboard charting trance. If you are looking for a Billboard charting remixer, then look no further than Ford. Ford has earned 19 Multi-Platinum, Platinum and Gold RIAA sales awards for mixing and producing many of the world's biggest artists, plus he has had 38 Billboard Charting Hits. If you are interested in hiring Ford for your remix project, please contact us.

http://remixingservices.com

Sunday, February 1, 2009

Are You Wired for Tomorrow?

The information age is at hand. This is a great video that has some really interesting facts. These facts can be considered and used to help advance your art. Call it a better understanding...