Tuesday, July 15, 2008

Promote Your Music on Facebook

Facebook is now beating MySpace in unique hits per day. This means that Facebook has more new people visiting their site everyday. For bands and artists promoting their music, this is prime advertising ground.

How do you get your music on your Facebook page though?

First, you must have a free account at Reverbnation.
http://www.reverbnation.com/

After you sign up there, simply go to Facebook and search in applications for the Reverbnation app. Add this app and you can have your music, shows and bio from Reverbnation on your Facebook page. Very easy!

What is so great is when you post a comment on someones page, you can post your music too! So your music is posted right to the Facebook user you are commenting.

Reverbnation is a great site to be on anyway. Many tools you can use to promote yourself plus a free mailing list script that has no limitations.

Read this article about Reverbnation below!

ReverbNation - MySpace Music Competitor?

ReverbNation, which will launch officially on October 31st at the CMJ Music Marathon in New York, is a new social network connecting fans, artists and (coming soon) venues.

For artists, the site offers special profile pages similar to those on MySpace music. They also offer “Fan Reach”, a fan management and email solution that helps you organize your fans into different demographic groups and send more targeted mail blasts - you could identify male fans only, or send a message to all the fans within a certain area. Other features include photo hosting, show listings, commenting and of course the ability to gain fans and connect with other artists.

For fans, there are basic profile pages and playlists -you can queue up songs while you’re browsing the site and launch the player in a pop-up window for while you’re elsewhere on the web. Where the artists support it, you can also download tracks, view videos (many of them hosted on YouTube) and view the lyrics. There’s all the predictable stuff, too: upload a pic, write a bio and bookmark upcoming shows.

But one of the best surprises is their far-reaching widget strategy: for now you can grab any show schedule and post it to blogs, MySpace, hi5, Piczo et al, but they’ll soon add the widget logo next to photos, blogs, press pages and the tour maps on artist pages. You can see an example of the show schedule and email submission form on this MySpace page. Distributing the different parts of the site through widgets is essential when MySpace has pretty much become the center of the music universe - bands may use ReverbNation’s FanReach tool to manage their email newsletters, but continue to have a MySpace page. The obvious omission here is a MySpace music player - syndicating the music itself to other social networks would make a lot of sense.

I like it. Not only does it feel well put-together, but the focus is where it should be: on the music. Surprisingly, there are a bunch of music-related social sites that don’t let you listen to music, or want you to pay to listen to the whole track (eg. PhilaFunk). Those services will never take off. I’m even slightly dubious about the sites that are tied to existing desktop software like iTunes - MOG, for instance. But MySpace is the site everyone is competing with here (even though they all say they aren’t), and it’s not clear whether ReverbNation offers enough benefits to those artists that are already established on MySpace. I’d be tempted to spin off the fan management tool as a lightweight MySpace plugin, but even so, I think most bands would just continue to spam their entire network with MySpace bulletins. In short: great effort, but competing with MySpace is a tough gig.

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